February 2012 Issue 2   Volume 1 CREA logo

To the Future >>>

Given future consumer expectations, what is the role of the REALTOR® in five to ten years and what will the implications be for organized real estate?

Big question. Wouldn't we all love to know the answers?

What you may not know is that your colleagues, along with Boards and Associations across the country (collectively referred to as Organized Real Estate or ORE), have been working on the answer for nearly a year now.

Known as the Futures Project, the process got off to a rousing start at the 2011 CREA AGM where 400 volunteer leaders (REALTORS®) and staff from Boards and Associations across the country got together to create four possible scenarios for our business over the next decade. We took those scenarios on a cross country tour last fall with local and regional meetings held in over a dozen locations. These sessions engaged participants in conversations about the future of our business in a rapidly changing environment, the impact on REALTORS® and how Boards and Associations can ensure that the tools, techniques and processes REALTORS® need are delivered on a timely and cost effective basis.

REALTORS® from across the country were given the chance to speak up and be heard. By the time the Futures cross-Canada roadshow came to an end in early October, input had been captured from nearly a thousand participants.

Every single piece of data from individual worksheets from the cross country meetings was reviewed and analyzed to identify patterns and themes. In addition, the debates and comments from the virtual futures discussion on REALTOR Link® provided valuable input from REALTORS® across the country. This material was the basis of discussions at our Special General Meeting (SGM) held last fall in Toronto. Our goal was to canvass participants on which strategies we should pursue to make our industry more nimble, responsive and customer focused. In that regard, four strategic focus areas were identified: development of a state-of-the-art technology platform; professional development; restructuring of governance within Organized Real Estate; and, acquiring consumer insight.

A significant amount of information, including videos and reports from the above mentioned meetings can be found at the "Creating Our Future" tab on the CREA page of REALTOR Link®. There is simply too much information to include everything in this brief overview. If you are interested in the future of our profession, please take some time to watch the videos and read the material.

Last week your Board was sent the Futures Strategy Map as part of the 2012 CREA AGM package. These documents contain recommended goals, objectives and actions that are the basis for the votes that will take place at the AGM and chart the future of our business.

With your support and engagement we can ensure REALTORS® have the tools and knowledge to help consumers with the biggest financial decision of their lives, buying and selling real estate, now and into the next decade.


Gary Morse
CREA President

P.S. Thank you for the feedback to the first edition of NEWS2Me. I want you to know that every bit of feedback is read and considered. We respond to all questions or requests for information. While we won't be able to acknowledge all comments, they are greatly appreciated. Many of you wrote and indicated you don't like to log-in to 'read more.' You will see that this month, all of our articles on the right lead to direct links. We will continue our efforts to improve this communication and welcome your comments and suggestions.


Quick Links

MLS® Home Price Index
Earlier this month CREA and 5 real estate Boards launched a great new tool to measure the housing market in some Canadian cities.

MLS® Home Price Index
Learn more about the new MLS® Home Price Index...

CREA Stats
According to statistics released today by The Canadian Real Estate Association (CREA), national resale housing activity retreated in January 2012 from the strong finish reported for December 2011.

Federal Affairs Blog
How many of your clients used the Home Buyers' Plan to purchase their first home?
REALTORS® can be proud our industry's lobbying efforts led to the introduction of this important program in 1992.

Tech News
CREA Launches Android App for
Android has joined the family of apps. You and your clients can download it here. Information on all apps here.

The App is now available for Android!

Just how much traffic does get? Check out this infographic.
Click to enlarge...

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