November 2012 Issue 10   Volume 1 CREA logo

Road Map: 
a tool for you to use
with clients >>>

The average price of a home in Canada is $358,000. The average family income is about $77,000.

Buying a property is clearly a significant commitment and REALTORS® have a critical role to play advising clients about the biggest financial decision of their lives.

For these reasons, CREA collaborated with the Government of Canada and the Financial Consumer Agency of Canada (FCAC) to produce a pamphlet and online widget to help consumers make informed financial decisions when buying property. The pamphlet is entitled "Homebuyers' Road Map" and takes the consumer from assessing financial readiness to buy a property, through six other critical steps, concluding with closing and related costs.

The pamphlet and widget are tools REALTORS® can use to highlight their value as professionals involved in a significant financial transaction. It also arms REALTORS® with an educational tool for clients to help potential buyers understand the financial implications of home ownership.

CREA CEO Gary Simonsen announced the collaboration Monday morning at a news conference with the Parliamentary Secretary to the Minister of Finance, Shelly Glover, and Ursula Menke, Commissioner of the FCAC. Have a look at the press release and the video from the launch event.

The collaboration speaks to the credibility REALTORS® have established through ongoing engagement with the government over several years of successful PAC Days and individual MP meetings. It is rare for the government to partner with private sector groups to help inform and educate consumers, and REALTORS® should be proud of this accomplishment. Further, it demonstrates the federal government values REALTORS®' engagement on financial literacy and that it sees organized real estate as a key player in the dialogue with consumers.

Copies of the pamphlet will be sent to Boards and Associations across the country. It is also available as a PDF. The widget code can be found here should you wish to embed it on your website. A button to link to the widget hosted on is also available here should you wish to place it on your site.



Quick Links

CREA Stats

• Canadian resale housing activity stable in October

Tech News

DDF™ usage picking up steam!

DDF™ usage is picking up steam as more Boards and brokers learn about the opportunity to market listings across multiple sites in a flexible and efficient manner. In mid-October 96 brokers were using the National Shared Pool, while today there are 257 brokers participating. An increase of 267%! That means that as of this week there were 42,000 listings included in the pool, an increase of 233%. To learn more about the DDF™ visit

CREA does not endorse DDF™ suppliers

CREA has become aware that a company called is claiming to be "Canada's Authority on Listing Data Distribution!", and is marketing its services to members of CREA.


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CCC News

Commercial practitioners from across the country met in Calgary last month at the annual Commercial Forum to share best practices and to discuss the current and future needs of their profession. The conference was very well received with 94% of participants indicating that the forum had met their expectations. Next year's Forum will be held in Fredericton, New Brunswick in September. Visit to learn more about the CCC and how to become a member.


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