Some companies are marketing seminars to REALTORS® on anti-spam legislation and new FINTRAC rules. Unfortunately, the government has yet to finalize the rules and guidelines so this may be a case of putting the cart before the horse. Full details on how REALTORS® can comply will not be known for a few months. Members should be advised that modifications made by the government to these rules before they are finalized can significantly alter compliance requirements. ...
Late August and early September is the time vacations end, school's in and Canadians make their last big push to buy or sell a home or property. That's the reason CREA's national ad campaign hits the airwaves in late August, to help remind consumers of the value of using a REALTOR®. This year's campaign theme is internet over-confidence - it neatly dispenses with the notion that you can point and click your way to solving life's challenges, big or small.
As REALTORS®, you know The Canadian Real Estate Association owns the MLS® trademarks. You also know that the MLS® trademarks identify a higher quality of professional services that are provided by REALTORS® via Board co-operative listing systems (commonly referred to as MLS® Systems).
But what does that really mean for you in practice?
It is almost too obvious to say that mobile is the future. In fact, mobile is not only the future it is also the present in real estate. A recent analysis of REALTOR.ca web traffic1 reveals some striking trends:
From January –August there were 37 million mobile sessions or visits, representing growth of 101% over the same period last year.
19 million sessions happened between May and August alone, a 68% increase over last year.
Canadians are also visiting the full REALTOR.ca site in growing numbers. From January – August this year unique visits are up 15% compared to last year, with over 41.5 million visits.
1. all statistics cited are from Google Analytics or Flurry.
Data Distribution Facility (DDF™)
To keep up on the latest information about DDF™ participation, usage and Third Party Destinations you can check out the monthly Data Distribution Facility Update found here on REALTOR Link®.