You help clients with the biggest financial decision of their lives. Show them how much you care about their financial well-being.

Every day you are on the front lines of financial literacy as you work with clients to ensure they understand the financial implications of homeownership. And CREA has been working with the Financial Consumer Agency of Canada (FCAC) to further their mandate of equipping Canadians with the financial knowledge, skills and confidence they need to make informed choices.

November is Financial Literacy Month. Here are two ways you can once again show your clients that you are on their side:

  1. 1. Share CREA's Financial Literacy videos with your social networks. 

This month, the Hon. Kevin Sorenson, Minister of State (Finance), and Lucie Tedesco, Commissioner of the FCAC join CREA President Beth Crosbie and Regional Director Daniel Dagenais in a series of short, shareable videos that define key terms and concepts – like amortization period and mortgage prepayment – and are geared towards providing home buyers with the skills to make informed decisions about homeownership.

The videos, which will be released on Tuesdays and Thursdays in November, are a great resource for you to share with clients via Twitter and Facebook.  You can find them on our Facebook, Twitter and YouTube channels.

  1. 2. Participate in FCAC's "My Financial Literacy Selfie" Contest.

By participating in this FCAC contest you could win a Macbook Pro, Mac Mini, iPod touch or other great prizes simply by taking a selfie showing how financial literacy is important to you. We think pics of REALTORS® across Canada counselling their clients on responsible home ownership will make a big statement. Points (not really) for REALTORS® who incorporate the Homebuyers' Road Map into their photos!

Top 5 Technology Updates in October

  1. 1. Send your listings around the world with one click
    Starting this week members using the Data Distribution Facility (DDF®) can now get their listings in front of an international market in 19 languages simply by enabling as a 3rd party destination. has also been added as a 3rd party destination.
    Contact CREA Member Support for more details.
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  3. 2. adds "keyword search" to get your listings found
    The website is getting even better at matching consumers with REALTOR® listings every day! As of Oct 21, visitors who start their search on will be matched with even more relevant property listings by having an option to add keywords to their search criteria. REALTORS® can take advantage of this feature by promoting the unique property descriptions of each listing.
  4. 3. .REALTOR domains free for one year
    Half of the 10,000 free .REALTOR domains have been claimed by CREA members since registration opened last week. If you have yet to claim your .REALTOR domain(s) from the National Association of REALTORS® (NAR), it's not too late. Claim one free domain (and have the option to buy others) to identify yourself as a trusted source in real estate.
    Visit claim.REALTOR.
  5. 4. New DDF® Franchisor Direct Feed now available
    The new Franchisor Direct Feed (FDF) will give Brokerage Owners the ability to provide their Brokerage listings directly to their own Franchisor. The Franchisor Direct Feed does not require the Brokerage Owner to participate in any other DDF® component. Contact Member Support to get started.
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  7. 5. mobile apps get demographics
    Earlier this fall, demographics, one of's most popular features, was added to the Android app.
    In the coming weeks this feature will also be available on iPad and iPhone to make it easier to quickly access neighbourhood and other key information your clients want to know.

Don't End up on the Hook due to Phishing Scams

This week CREA has been made aware of a phishing campaign targeting members. This campaign includes emails that appear to come from CREA and encourages members to "click" on a link to view properties. Do not click on the link or provide login credentials. To learn more about how you can protect yourself, read this recent article.


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