.REALTOR: Three ways to use your new domain

Thanks to CREA's partnership with the National Association of REALTORS® (NAR), REALTORS® on both sides of the border have exclusive rights to claim and use the .REALTOR top-level domain (TLD).

.REALTOR helps identify REALTORS® as industry professionals and their web properties as credible sources of real estate information.

Haven't snatched up your .REALTOR domain? CREA is offering free domains, one per member for the first year, and there are still over 4,000 available. Go to claim.REALTOR today!

For members who already have a .REALTOR domain, here are three ways you can put it to use.

1. 

Make a .REALTOR domain your primary website address;

2. 

Forward a .REALTOR email address to your existing Gmail or Yahoo address; or,

3. 

Redirect your .REALTOR domain to an existing website.

Also, stay tuned to CREA Café for an upcoming blog with more information on how to use .REALTOR to enhance your web presence.


AGM & Proposed REALTOR® Code Amendments

On March 28th, 2015, REALTORS® across the country will gather in Ottawa for CREA's Annual General Meeting (AGM) to elect the new Board of Directors and decide on issues of importance to all members. One of the items on this year's agenda is proposed revisions to the REALTOR® Code aimed at increasing professionalism and civility amongst members.

The CREA Board of Directors approved a number of revisions to the REALTOR® Code at their January 27th, 2015 meeting, with the recommendation that they be presented to the membership for ratification at the upcoming AGM.

There are five recommendations for members to consider including:

1. 

Revisions to the Preamble to update language and emphasize that individual conduct and high professional standards are what bind REALTORS® together and set REALTORS® apart from non-members.

2. 

Addition of "utmost civility' to the Code of Ethics, which will apply to conduct of both members of the profession and anyone acting on behalf of members (i.e. assistants).

3. 

Revisions to Articles 13 'Advertising-Content/Accuracy' and 14 'Advertising Listings of Other REALTORS®' to make listing requirements regarding display of brokerage name on advertising more robust.

4. 

Addition of Article 21 'Conduct Unbecoming' to broaden the reach of the REALTOR® Code to include conduct deemed disgraceful or unprofessional.

5. 

Revisions to Article 26 'Trademarks' to clarify that members are responsible for misuse of CREA's trademarks by any third party with whom the REALTOR® is doing business.

Here's this year's AGM Agenda package and members can check out the existing REALTOR® Code on CREA.ca.


CRTC issues warning for REALTORS®

The Canadian Radio-television and Telecommunications Commission (CRTC) issued an enforcement advisory to the real estate industry after levying a $260,000 penalty to a Canadian company that 'unlawfully' provided real estate agents and brokers with access to the contents of the National Do Not Call List (DNCL).

As a reminder, brokerages whose agents call consumers to promote their services – through referrals, cold calling, etc. – must register with the National Do Not Call List. It is not acceptable to use third-party telephone directory services as a replacement for a subscription to the DNCL.

The CRTC takes violations of the National DNCL seriously. If individuals do not comply, an administrative penalty of up to $1,500 per violation ($15,000 for corporations) can be levied. Since the DNCL was created in 2008, the CRTC has issued over $5.7 million in monetary penalties.

For more information about the DNCL and members' obligations, consult the CRTC's Enforcement Advisory, Telecom Information Bulletin 2009-283 and CREA's FAQs.