Commercial listings leave ICX.ca to join REALTOR.ca
As a result, they will leverage the power of REALTOR.ca, along with its substantial reach and lead-generation potential for REALTORS®.
For your commercial clients, access to all listing types on one site will offer not only a more user-friendly experience, but greatly enhanced visibility for commercial searches.
Key benefits of adding commercial listings to REALTOR.ca:
- More up-to-date commercial content because REALTOR.ca is updated up to 4 times per day (as opposed to once a day on ICX.ca).
- Market-driven, user-tested approach to integration. Metrics from ICX.ca and REALTOR.ca indicated audience overlap on both sites. We've market-tested a number of commercial investors and residential consumers across Canada, to ensure seamless integration with REALTOR.ca.
- Enhanced listing details. Not only do we put you, the REALTOR®, front-and-center, your commercial listings can now take advantage of additional features such as demographics, Walk Score® and keyword search.
What does this mean?
REALTOR.ca will now have two tabs for easy toggling from Commercial to Residential. The Commercial tab gives your commercial clients the ability to search for and view all commercial listings and the Residential tab allows your residential clients to search for and view residential listings along with all multi-family properties, some of which have previously only been available on ICX.ca.
REALTOR.ca is now a one-stop shop for all your clients' real estate needs.
A new way to see leads from REALTOR.ca
Every year REALTOR.ca provides more than 1 million leads to REALTORS®. These leads are generated through the marketing of your listings on REALTOR.ca, the 'Email REALTOR®' feature on each property page and the 'Find a REALTOR®' directory.
To ensure you see all your leads, we have created a new tool, called 'My Email Leads', that you and your broker can use to access all leads generated through REALTOR.ca, including the Third Party Destinations that are part of the Data Distribution Facility (DDF®). It launched earlier this month at tools.realtorlink.ca.
New trademark rules make it easy to go from REALTOR® to Realtor
There are two main rules members need to comply with when using CREA's trademarks: the Context and Form Rules. Here is an overview of how these rules have changed.
1. The context rule requires all uses of REALTOR® to convey to the public that a REALTOR® is a licensed real estate professional who is a member of CREA. The REALTOR® marks must never be used as a generic or descriptive name to identify a salesperson, broker, or other real estate professional.
To ensure that REALTOR® is always used in the correct context we used to prohibit its use with modifiers. We've removed this restriction and now REALTOR® can now be combined with other words like 'Professional', 'Neighbourhood', or 'Really Good Looking' etc.
We also used to prohibit the use of REALTOR® in corporate branding for the same reason. We've removed that restriction too so REALTOR® can now be part of firm names or slogans. The use of REALTOR® in product names, however, is still prohibited.
Conclusion: These two changes together mean that you can now use a slogan like "Your Good Looking Local REALTOR®" if you were so inclined.
2. The form rule requires the REALTOR® trademark to be used in the exact form it was registered.
This used to mean that REALTOR® always had to appear in all capital letters followed by the registered trademark symbol. The new policy only requires that form for the first use in any publication. Subsequent uses can appear with only the 'R' capitalized and omitting the ®, i.e. Realtor.
However, if REALTOR® is being used in a business name or with a modifier then it must appear in all capital letters, even if the use is a subsequent use. Doing this helps convey to consumers that REALTOR® is not just a generic word or a job title, which is the point of the context rule. That said, when capitalizing REALTOR® pursuant to these exceptions, the ® does not have to be used in subsequent uses.
We also used to require all uses of REALTOR® to be accompanied by the following: "The trademarks REALTOR®, REALTORS®, and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA". The new policy allows members to use that statement or one of four alternatives:
1. Not every real estate agent is a REALTOR®. Only REALTORS® are members of CREA.
2. I'm more than a real estate agent. I'm a REALTOR®.
3. What's the difference between a real estate agent and a REALTOR®? Visit www.crea.ca/why to find out.
4. REALTOR®. Member of The Canadian Real Estate Association and more.
Conclusion: Putting this rule together means you could say something like "I'm a REALTOR® - contact me for information about selling your house today! What's the difference between a real estate agent and a Realtor? Visit www.crea.ca/why to find out."
Please see CREA's Trademark Policy on www.REALTORLink.ca for the full details of the changes and to find out how our policy on the use of REALTOR® in domain names has changed. CREA's Legal
Counsel also penned a couple blogs on these changes, check out Part 1 and Part 2 on www.CREACafe.ca.
Are you benefiting from Canada's growing International market?
International real estate opportunities are everywhere and it's time to globalize your business.
The Certified International Property Specialist (CIPS) is an international real estate designation recognized by the National Association of REALTORS® (NAR) and the Canadian Real Estate Association (CREA), demonstrating that designees have undergone specialized training to complete international transactions. By earning a CIPS designation, members gain access to the CIPS Network of over 2,800 international members across 50 countries.
CREA will be hosting a 5 Day CIPS Institute on October 26 – 30 in Vancouver, B.C. Here you will learn the critical aspects of international real estate transactions, including:
- Globalization of economies
- International Capital flow
- Marketing & business planning strategies
- Roles and expectations in international transactions
Don't miss out on this opportunity. Registration is now available at events.crea.ca/CIPS_vancouver
CREA Café's Most Popular Posts this Summer
- 1. "What REALTORS® in Ontario (and beyond) should know about digital signatures and WEBForms®"
- 2. "Tips for REALTORS® on how to be a tough competitor while avoiding anti-competitive conduct"
- 3. "5 real estate tech acronyms demystified"