Residential and commercial insights reports for REALTORS® from REALTOR.ca

Over 90% of Canadians are using the internet to find a new home and the majority of them are using Canada's premier real estate website REALTOR.ca (Google's Consumer Barometer, 2014).

Every year millions of consumers from Canada and beyond search for properties and connect with REALTORS®. And our analytics tools are tracking their interactions and behavior.

To help you position your listings, increase your listings' exposure and make the most of the website, we've analyzed those analytics and packaged them into three unique reports:

• Consumer Insights Report for REALTORS®

Consumer Insights PDF


An annual report that features residential insights from REALTOR.ca and tips and tricks to help you improve your listings and take advantage of relevant features on the platform.

• Commercial Insights Report for REALTORS®

Commercial Insights PDF


An annual report that features commercial insights from the commercial section of REALTOR.ca (properties formerly on ICX.ca) and tips and tricks to help you improve your listings and take advantage of relevant features on the platform.

• Top Search Terms on REALTOR.ca

Top Search PDF


A quarterly report that compiles the top search terms entered into the new 'keyword' search field located in the 'More Options' section of REALTOR.ca.

As consumers begin their search for a new home, investment opportunity or location for their business, the information you present on REALTOR.ca is often their first impression. Knowing what they are searching for and how they are doing it are vital to increasing the likelihood your listings are captured in their searches.

All of these reports can be accessed via REALTORLink.ca/insights.

 

Personal accounts launching on REALTOR.ca

REALTOR.ca promotes your listings and the value of working with a REALTOR® to millions of consumers around the world each year. This December, REALTOR.ca will allow consumers to get more and do more by creating personal accounts. It's easy!

REALTOR.ca will have the Sign Up and Sign In option front-and-center allowing both consumers and REALTORS® to create an account or sign in using social media. Accounts are free to all users and REALTOR.ca will continue to allow users to browse as guests without creating an account.

The benefits of a REALTOR.ca account include:

Save time when searching
Accounts allow you to add your search preferences to your profile for future visits. You can create and save up to 50 searches with different filters (for example: price range, number of bedrooms, neighbourhoods you are likey to look at and more).

Take Favourites with you
Accounts allow you to access your Favourites from any device, any browser anywhere when you are signed-in (for example: when clients meet you for coffee to discuss their wants and needs).

Remember what you love with Notes
Accounts allow you to add notes to properties. You can also share your notes with your network anytime you share a listing.

Personalize your experience
Map or Gallery view? Metric or imperial measurements? You decide and REALTOR.ca keeps all your settings for future visits.

For REALTORS® the main benefit is you will get additional consumer insights through our aforementioned reports, including region-specific data, allowing you to improve how you market your properties, construct your listings and engage your target audience.

REALTORS® are encouraged to set up accounts so you can be an even better resource for your clients and take advantage of this new feature for your business.


REALTOR®: More than just a real estate agent


 

RE·AL·TOR®

 

certification mark -
Real estate agent who is a member of The Canadian Real Estate Association and more.


And more? What does the "and more" mean?  Well, one very important part of being a REALTOR® is a commitment to the REALTOR® Code. The REALTOR® Code is the accepted standard of conduct for all real estate practitioners who are REALTORS®. All members of CREA should know what the REALTOR® Code covers and what sort of conduct could raise concerns.

The REALTOR® Code has been amended many times over the years to reflect the changing needs of the public and the values of society, and to act as an assurance of higher professional standards. The REALTOR® Code was just amended in April 2015 to add a new Article 21 on conduct unbecoming. That makes this a great time for members to take CREA's new interactive course about the REALTOR® Code available on REALTOR Link®. Now you can take this course and learn all about the REALTOR® Code from the comfort of your home while sitting on the couch in your pajamas.

And speaking of hanging out on a couch in pajamas, here's some questions to consider:

Do you think a REALTOR® doing just that in a house they have listed while the owner is on vacation could be a violation of the REALTOR® Code? Y/N

What if they were sitting on the couch commenting on Facebook about a bad experience they had with another REALTOR®?  Y/N

Take the REALTOR® Code course and you'll learn all about how REALTORS® can be held accountable for their actions.


Bringing financial literacy and the Homebuyer's Road Map to more Canadians

Over the past 30 days, hundreds of events took place across Canada to raise awareness and build knowledge about financial literacy. This is a great sign that more people understand how important it is that Canadians gain the knowledge, skills, and confidence they need to make responsible financial decisions.

As Financial Literacy Leader, it has been my privilege to connect with Canadians from coast-to-coast-to-coast and see firsthand what different organizations are doing to boost financial literacy.

Every Financial Literacy Month (FLM), the number of seminars, workshops and other events taking place increases. At CREA, you are doing your part to help people to make responsible financial decisions. The Homebuyers' Road Map is a fantastic resource, full of information to guide consumers through one of the biggest purchases of their lives—buying a home. Now that it is translated into the three most common foreign languages in Canada, Punjabi, Tagalog, and simplified Chinese, it will reach even more Canadians.

During the last five years, we have had great success during FLM to shine the spotlight on financial literacy issues. This FLM was no different. We were pleased to share our ideas and to interact with organizations and individuals committed to strengthening financial literacy in Canada. We all know that this will only be possible when all sectors, including governments, educators, financial service providers, employers and non-profit organizations all come together. The theme of FLM 2015 was "Count Me In, Canada" and even though FLM ended November 30th, financial literacy is important 365 days of the year so, I invite you, CREA members, to Count Yourself In.

Thank you,

Jane Rooney
Financial Literacy Leader
Financial Consumer Agency of Canada