4 Ways to Make Your REALTOR.ca Profile Work for You

Did you know that REALTOR.ca is promoting your business on a daily basis to home buyers across the globe? Just recently at the NAR Expo in Orlando, CREA members had the pleasure of meeting and exhibiting to a crowd of REALTORS® from around the world. And the one thing that was consistent across the conference was that there is significant and growing interest in Canadian real estate.

Whether you are a buyer agent, between listings or have a sales force of hundreds, REALTOR.ca has a profile for you and here are four ways to make sure you are getting the exposure you deserve:

  1. Update your profile photo.
    Making sure your photo is up-to-date and at the highest possible resolution allowed by your board or association is the first great way to get your brand out there and promote yourself as the real estate professional you are.
  2. Share your professional accomplishments.
    Maybe you speak Mandarin? Maybe you've completed your CIPS designation? Let the world know! Your REALTOR.ca profile is searchable across the web as well as through the "Find a REALTOR®" feature on the site. The more you fill in (such as languages, specialties, designations), the more likely you are to get found. Note: There may be certain restrictions depending on your board/association.
  3. Social media is not a fad!
    In 2016 Facebook has become the leading referral site to REALTOR.ca and those visitors love searching for real estate! So make sure you are adding your social media links to your profile.
  4. Redirect your .REALTOR domain.
    Did you purchase a .REALTOR domain and don't know what to do with it? Well what better (and easier) way to promote your brand than to have it direct to your REALTOR.ca profile. This is easily accomplished by logging into your account at http://claim.REALTOR and clicking "Manage Domains."

How to Spot Suspicious Transactions

On November 14, 2016, the Financial Transactions and Reports Analysis Centre of Canada (FINTRAC) released a document entitled Operational brief: Indicators of money laundering in financial transactions related to real estate.

REALTORS® should continue to be vigilant about filing reports when they suspect that a completed or attempted purchase or sale transaction is related to money laundering or terrorist financing. Some of the indicators to keep an eye out for include:

Review the operational brief for more information.

The REALTOR® Community Reports Giving $91.2 Million in Four Years

Generosity is a hallmark of the REALTOR® community in Canada. Just take a look at the many feel-good stories of how your fellow REALTORS® are giving back.

To get a rough idea of the impact of REALTORS®' collective generosity, we asked REALTORS®, brokerages, franchisors, real estate boards and associations and their affiliated charitable organizations how much you raised and/or donated to charity over the past four years. We crunched the numbers and it turns out the REALTOR® community reported over $91.2 million in funds raised and donated from 2012 through 2015.


This impressive number speaks volumes about the meaningful role you play in the communities where you work and live. Keep up the wonderful work!

Helping Your Clients with Financial Literacy

Financial Literacy

November was Financial Literacy Month, and CREA has developed resources you can use all year long to help clients understand some of the more tricky financial concepts they might encounter during the home buying process.

The series of eight videos covers topics from amortization to mortgage pre-payment to the Home Buyers' Plan (HBP) and beyond. All under two minutes and done in a fun, animated style, the videos break down some of the financial terms and implications consumers might come across.

The videos can be found here – share them on your website or social pages.

And don't forget about the Homebuyers' Road Map, a publication developed in collaboration with the Financial Consumer Agency of Canada, to help Canadians navigate the home buying journey. You can order copies here or send clients and potential clients to this link.

Show you take your clients' financial understanding and well-being seriously.