REALTOR.ca Rolls Out New Neighbourhood Information for Consumers
Everyone has heard the saying "real estate is local" and for buyers looking for their dream property, knowing the details on a neighbourhood is key.
That is why REALTOR.ca has updated the property listing pages to include a more user-friendly experience along with local content REALTORS® can use to identify the features and highlights of potential neighbourhoods.
Adding more local context to REALTOR.ca listings
The updated REALTOR.ca property listing pages now include a "Neighbourhood" tab. This tab is the new home for the popular demographic information, Walk Score® and Transit Score (when available).
This tab also includes a new map which indicates the defined area for that listing's demographic data.
Also included in this update is a new pilot project using REALTOR.ca and neighbourhood data mining experts, HoodQ.com. As a trial run, this project has rolled out in Vancouver and Halifax.
The pilot project will include a new "Lifestyle" tab in both cities where REALTORS® and consumers with a REALTOR.ca account can access a detailed report on various features and benefits of that listing's area. This includes information such as schools, parks, transit, proximity to amenities and more.
If you have any questions regarding this release, please contact firstname.lastname@example.org.
Know the Law Before You Fly
Unmanned aerial vehicles (UAV), commonly known as drones, are increasing in popularity and quickly becoming the next big thing in real estate marketing.
However, it is important for REALTORS® to keep in mind that the use of UAVs, regardless of size or purpose, is subject to Transport Canada regulations.
The commercial application of drones (using UAVs for work, research or anything beyond the fun of flying, such as real estate marketing) is subject to Transport Canada regulations.
If you are planning on using a UAV for commercial purposes, you need to either apply for a Special Flight Operations Certificate (SFOC) or operate under an exemption. For more information on these rules, visit the REALTOR® Action Network, or consult Transport Canada's Frequently Asked Questions (FAQs) page.
In Canada, operating a UAV without an SFOC can lead to a fine of $5,000 for an individual and $25,000 for a corporation. Operating a UAV under an SFOC and not complying with the specified conditions can lead to a fine of $3,000 for an individual and $15,000 for a corporation.
The federal government plans to propose new regulations that govern all UAVs in June 2017. The regulatory changes being considered include new legislation on rules of flight, knowledge testing, minimum age limits, pilot permits and how drones are to be marked and registered.
We will continue to monitor legislative developments and keep members updated. Once our review of the new regulations is complete, compliance materials will be available on REALTOR Link®.
If you have further questions regarding your responsibilities for UAV use, please contact your regional Transport Canada Civil Aviation office.
2016 REALTOR.ca Insights Report
REALTOR.ca is the most comprehensive and trusted national real estate resource for consumers in Canada.
With more than 240 million visits last year, REALTOR.ca offers members a number of learnings about consumers and their real estate journey.
This year's 2016 REALTOR.ca Insights report provides members with key industry trends as well as tips on how REALTOR.ca can help you grow your business. The report walks through the consumer journey by focusing on three major themes: technology trends you can leverage, what consumers are looking for, and what triggers a consumer to contact a REALTOR®. Each theme includes the latest insights identified through REALTOR.ca.
Technology trends you can leverage – REALTOR.ca is continually evolving to meet the needs of REALTORS® and consumers. Learn more about the following industry trends that can benefit your business now: enhanced images, virtual reality, instant gratifications and Chatbots.
What consumers are looking for – Learn how consumers search for properties on REALTOR.ca and the types of properties they are looking for. Don't forget REALTOR.ca includes residential, commercial and rental/lease property types.
What triggers a Consumer to contact a REALTOR® – With more than five million leads generated through REALTOR.ca, understand what the most common triggers are for consumers to contact a REALTOR®.
To get your copy of the 2016 REALTOR.ca Insights report and to learn how REALTOR.ca can help grow your business, visit REALTORLink.ca/insights.