Get Out and Celebrate Your Community During Canada's 150th!
As REALTORS® we know that heading into the summer generally doesn't mean kicking up our feet and relaxing by the beach but rather a flurry of activity. The spring buying season stretches into the summer and clients look to REALTORS® to ensure things go well for their big move. We consistently go the extra mile for our clients and that's why negative stories that pop up in the media from time-to-time cast an unfortunate shadow over our profession. It is important we continue to focus on professionalism and protecting consumer interests, and seek opportunities to promote positive change.
Over this summer, as we celebrate Canada's 150th birthday, I challenge all of you to get into your communities and engage in positive activities. Meet your neighbors, hold a block party, head to a local BBQ. Canada is a country built on community and hard work and our profession reflects the best of that spirit. Canada 150 is an opportunity to engage, reflect and celebrate the diversity that is part of the place we call home.
With sincere best wishes for a wonderful summer,
Welcoming Our Neighbours to the South With New U.S. Landing Pages on REALTOR.ca
International interest in Canadian real estate continues to be strong in many Canadian markets. But did you know the largest number of international buyers come from the United States? In fact, the U.S. represents nearly 35% of all international leads generated by REALTOR.ca, with the remaining portion divided between the next top 20 countries.
In the spring, CREA launched landing pages in simplified Chinese. The landing pages connect prospective buyers from mainland China with REALTORS® in Canada and provide resources about purchasing in Canada.
This week, we are launching updated landing pages targeting U.S. buyers and investors. In addition, there is a new section for U.S.-based REALTORS® introducing them to the CREA Global program, which makes it easier to find REALTORS® in Canada to exchange referrals and provides other benefits to assist with their potential purchase.
To visit the new U.S. pages go to usa.REALTOR.ca.
Google Maps Coming to REALTOR.ca
One of the most important features of REALTOR.ca is the ability for visitors to easily find and locate properties geographically. Creating an experience with as little friction for visitors as possible, ultimately drives more leads for REALTORS®.
This summer, REALTOR.ca will be switching from its current map provider to Google Maps. This change will provide consumers with a number of benefits:
- A best-in-class map experience.
- Google Street View for all REALTOR.ca listings.
- Increased user familiarity and comfort with mapping.
- More accurate and up-to-date maps.
Your board or association is working closely with CREA to ensure a smooth transition to the new platform. However, should you have any questions regarding the switch to Google Maps, please contact CREA Member Support.