CREA turns 75!
Back when a bottle of Coca-Cola was 5 cents and the average price of a house was just over $3,000, a group of real estate boards from across Canada sat down and drew up the first constitution of the Canadian Association of Real Estate Boards (CAREB). March 1943 marked the start of CAREB, formed to act as a unified organization of real estate professionals to withstand the price controls implemented by the Wartime Prices and Trade Board. The term REALTOR® was officially adopted in 1944. In 1971, CAREB changed its name into what we know today as the Canadian Real Estate Association (CREA).
Over the past 75 years, REALTORS® have helped grow and evolve Canada's real estate industry. From developing co-op MLS® Systems for real estate professionals, to creating a code of ethics for the industry—REALTORS® have been at the heart of shaping Canadian real estate. Beyond the industry, REALTORS® play meaningful roles in their communities, giving back and volunteering in neighbourhoods across the country. For seven and a half decades, REALTORS® have helped generations of Canadians achieve the dream of homeownership and worked to ensure that housing remains a national priority.
Here's looking to the next 75 years of REALTORS® making a difference in Canadian real estate and supporting Canadian homeownership.
REALTOR.ca is introducing an improved mobile experience
With 62% of REALTOR.ca overall traffic coming from mobile devices, consumers are making a big shift in the way they search for real estate.
To meet the evolving demands of our mobile consumers, REALTOR.ca launched a new responsive mobile website, adding the following features to enhance the user experience:
- The ability to access account features across multiple devices, including saved searches, notifications, notes and favourites.
- Quick and easy access to browse listings close by with the Near Me feature.
- Popular social sharing feature for listings.
- Neighbourhood and demographic information displayed on the property details page (in participating regions).
- Videos and virtual tours now included in the photo gallery.
Consumers searching the site using the "Find a REALTOR®" feature will see results presented in a randomized, rather than alphabetical order, and REALTOR® contact information will also be more prominent on individual listing pages.
REALTORS® will also notice user enhancements and benefits including the ability to log in directly to REALTOR.ca member tools via the REALTOR.ca sign-in screen and a new look for the REALTOR® profile.
Launching the new CREA WEBForms®
We are excited to announce the new CREA WEBForms® is up and available for you to use.
The forms and user interface have been redesigned, allowing REALTORS® to complete forms faster and with more accuracy as well as providing REALTORS® with improved workflows and an optimized desktop, phone and tablet experience.
CREA WEBForms® continues to be one of CREA's top-rated REALTOR® products and is included as part of your annual fees.
To switch to the new CREA WEBForms® click the "Try WEBForms® 5" in the existing WEBForms® navigation menu.
You can switch back and forth between the two versions at any time. All previously created kits, forms and clauses are also available in both the new and old version of CREA WEBForms®.
Try the new CREA WEBForms® today.
Living Room is live on REALTOR.ca
We are inviting consumers to join us on Living Room, our newly-launched blog on REALTOR.ca.
Living Room is filled with useful and entertaining posts about everything in and around the home. The goal is to attract Canadians to REALTOR.ca on a more regular basis, increasing awareness of the importance of using a REALTOR® and becoming synonymous with everything home.
Through our daily blog themes, we're committing to a lifelong relationship with Canadians, giving them ongoing opportunities to connect with REALTORS®.
Bonus: There's a ton of content for REALTORS® to share with your clients, helping you keep in touch beyond the purchase or sale, too.
Follow @REALTORdotca, go check out the blog at http://www.REALTOR.ca/TrendsInsights then help us spread the word online.