Meet the New REALTOR.ca
Have you seen the new REALTOR.ca? Connecting with a REALTOR® and finding a dream home has never been easier thanks to a simpler and more powerful search function, enhanced home buyer calculators and access to highly anticipated school catchment areas.
The redesign, which targets desktop users, is the second phase of a multi-phase project which delivers an improved and responsive website experience for all visitors. With a host of small but impactful enhancements to the site navigation, REALTOR® profiles and listing details pages, the focus for REALTOR.ca continues to be promoting REALTOR® value and generating high quality leads for REALTORS®.
Benefits to REALTORS®:
- More prominent opportunities for visitors to connect with REALTORS®.
- An improved user experience to attract and retain visitors so we can facilitate more meaningful connections between consumers and REALTORS®.
- Enhanced REALTOR® profile and listing pages, including neighbourhood details and a more prominent home for virtual tours.
As the No. 1 real estate website in Canada, REALTOR.ca delivers on its promise to facilitate consumers' real estate needs with access to an average of 300,000 REALTOR® listings at any given time, promoting the value of using a REALTOR® and facilitating connections with REALTORS®. Last year, the site had more than 264 million visits and generated more than 2.6 million leads for REALTORS®.
"REALTOR.ca is owned by REALTORS® and, as such, we are committed to continuous enhancements to improve the site to ensure it remains Canadian consumers' first choice when looking for a new home," says Barb Sukkau, President of CREA.
REALTOR.ca contains no paid advertising and is the only website combining MLS Systems® feeds from every real estate board in Canada.
First-ever REALTOR.ca Hackathon Attracts Bright Minds
For 48 hours, developers and data scientists were glued to their computers. The first-ever REALTOR.ca Hackathon attracted 77 participants who worked diligently on creating fully functional demos with the goal of improving Canada's No. 1 real estate website.
Presented with a challenge at Ottawa's Bayview Yards venue, this diverse group of techies—including university students, Canadian and international developers, established companies, real estate startups and REALTORS®—looked at ways to enhance the consumer and REALTOR® experience on REALTOR.ca.
Once they completed their demos, the teams then had an opportunity to present to a panel of judges comprised of industry leaders and REALTOR® members of our Technology Committee.
The winning proposal was developed by team propGram, consisting of Bahar Eghtesadi, Maryam Moafi and Reza Farahani. This was the first-ever hackathon for the group of friends from Toronto and they said they were grateful for the opportunity to dive into REALTOR.ca's data sets.
"The real estate industry in Canada is evolving rapidly and technology provides even more opportunities to improve the consumer experience," said James Mabey, Chair of CREA's Technology Committee. "We're excited to work with the hackathon teams to help foster innovation that can benefit our members and enhance the consumer journey on REALTOR.ca."
Some teams even enlisted REALTORS® to help develop their ideas. Ayn McDonald and Derek Hooper, two REALTORS® from Ottawa, took part in the event and brought some real-world experiences to their respective teams.
With this hackathon, we demonstrated our commitment to maintaining REALTOR.ca as consumers' first choice when looking for a new home by constantly adding the features they demand and expect.
This is the first of several hackathon challenges that we plan to host.
The REALTOR.ca Hackathon at a glance:
- 77 registered participants
- 34 from Ottawa
- 23 students
- 14 women
- 6 REALTORS®
- 2 international (one from Brazil, one from the U.S.)
REALTORS® Talk Homeownership at PAC Days
More than 350 members of the REALTOR® community travelled to Ottawa earlier this month to bring the discussion of homeownership to Parliament Hill.
On top of acting as a vessel to host meaningful meetings with Members of Parliament (MPs), the annual Political Action Committee (PAC) Days featured informative—and entertaining—panel discussions with some of Canada's biggest political players. The Honourable Jean-Yves Duclos, Minister of Families, Children and Social Development, sat down with our Randall McCauley, Executive Vice-President of Reputation, while Leader of the Official Opposition, the Honourable Andrew Scheer, had a chat with CEO Michael Bourque. An MP panel consisting of Liberal MP Rodger Cuzner, Conservative MP Karen Vecchio and NDP MP Guy Caron also joined CBC's Hannah Thibedeau to share a glimpse of what life is like on the Hill.
Perrin Beatty, President and CEO of the Canadian Chamber of Commerce, provided insights into the recent North American Free Trade Agreement negotiations and CNN commentator Ana Navarro came to discuss the political climate in Washington. There was also a bit of comic relief, with CBC Radio One's The Debaters pulling no punches as they argued expensive real estate markets and adult kids living in their parents' homes.
However, the most impressive aspect of the three-day long conference were the meetings with MPs. More than 180 meetings were scheduled so PAC Reps could bring attention to our new policy asks, including:
- increasing the existing $750 non-refundable Home Buyers' Tax Credit to a $2,500 non-refundable tax credit per qualifying home; and
- assessing regional differences before implementing nation-wide one-size-fits-all regulations that affect home buyers.
We would like to thank all the boards, associations and members who travelled to Ottawa to participate in the 33rd annual PAC Days. We look forward to your participation in PAC activities ahead of the 2019 federal election.
CREA Launches Refreshed REALTOR.ca Logo
We have refreshed the REALTOR.ca logo with the aim to simplify and modernize the well-established brand. Alongside the logo, a new font has also been introduced.
Benefits to REALTORS®:
- The simplified logo more accurately reflects a dynamic, REALTOR® -centric and future-focused REALTOR.ca.
- The refreshed logo and brand guidelines honour the iconic REALTOR® trademark to support and enhance consumer recognition of the brand.
Here's the new logo:
As a phased approach, we are in the process of updating all print and digital marketing materials to accommodate the new logo and font. If you include the REALTOR.ca logo in any of your marketing material or websites, please replace it with the new logo at your earliest convenience and reference the associated brand guidelines.
Top Three CREA Café Blog Posts This Month
- 'Our REALTOR® has a client for life': A journey to homeownership.
- Canada's Do Not Call List is complicated. Here are some tips to help.
- Sitting down with three CREA Directors as they share their journey from local markets to national board.