New REAL TIME Episode: Strategic Advertising in Real Estate

If you’re interested in the art of strategic advertising and how it can help improve your business, you won’t want to miss Episode 6 of our podcast series, REAL TIME.

Set a reminder for Tuesday, August 4, as our host, Canadian Broadcasting Hall of Fame inductee Erin Davis, chats with Union Creative’s Subtej Nijjar about methodologies REALTORS® can use to better understand their audience, position themselves strategically and stay relevant in periods of change, especially in a hypercompetitive industry.

Nijjar’s agency is behind our award-winning national ad campaign. Past achievements with CREA include an Applied Arts Media award in 2019 for “Total Regret in My Heart”, a silver in the 2016 Marketing Awards for the “Motel” ad campaign and a bronze by the Canadian Marketing Association in 2014 for the “Raid” ad campaign.

We can also announce that September’s REAL TIME guest will be Canadian award-winning designer and television personality Sarah Richardson, best known for hosting and co-producing eight hit HGTV series (Room Service, Design Inc., Sarah’s House…), not to mention her rapidly growing YouTube channel. You won’t want to miss this candid discussion about design.


EN DIRECT: Second Episode Available August 10

It’s no secret: real estate is a personal business, driven by emotion. In Episode 2 of EN DIRECT, we get up close and personal with Sylvain Leblanc, broker and owner of ECO Réseau Immobilier, to discover how trust and human connection go hand-in-hand with REALTOR® success – key attributes that can make or break the customer experience. Our Francophone listeners won’t want to miss this episode, entitled: The Core Truths of Customer Service in Real Estate.