Going ‘Live’ and Virtual Open Houses

Have your clients asked about when your next live stream open house will be? Do they want to know more about last week’s virtual open house?

Do these terms have your head spinning?

Let’s take a look at the functionality and purpose of each.

A virtual tour is a pre-recorded or pre-existing, static digital exposure of a property. This includes pre-recorded video tours, 360-degree panoramic images, 3D digital tours, and pre-recorded showings available for playback.

A live stream open house is a real-time interactive digital open house at a scheduled time where an agent can communicate with potential buyers via a live video service, such as Facebook or Instagram Live.

Many real estate professionals have embraced technology during this time, recording tours and streaming open houses, and while REALTORS® can promote both mediums on their REALTOR.ca listings, it’s important to understand the purpose of each.

Are you ready to be put on the spot and go live in front of an audience of prospective buyers? Go live.

Do you want to refer your clients to a listing that has more than just pictures? Prepare a virtual open house.

To learn more about how to leverage both marketing strategies, read this recently published article about livestreams and virtual open houses on the CREA Café.