Usually at this time of year you’d see our ads across screens all over Canada—on television, on YouTube, and even in movie theatres; however, everything has changed in the past two weeks, including how we rolled out this year’s advertisements.
With COVID-19 impacting nearly all aspects of our daily lives, CREA wants to be sure we are doing what we can to guarantee we arrive on the other side of this in the best position possible. The current situation is one that none of us can predict. Each brand must strike a balance between staying present and remaining aware of the current mindset of consumers.
This campaign highlights how REALTORS® are always there for their clients when they are ready to buy or sell. Developed by the award-winning ad agency, UNION, and in partnership with the Canadian Real Estate Association’s National Ad Campaign Committee, we’ve launched two new television commercials: “Dollhouse” and “Doghouse”.
The ads show how being a REALTOR® takes a special set of skills. It takes dedication, a willingness to abide by the REALTOR® Code, a thirst for knowledge, and the ability to negotiate like no one’s business. But more importantly, it’s as if REALTORS® were born to help people find their dream home.
Our 2020 campaign will give Canadian home buyers and sellers more reasons to value a REALTOR® by showcasing how they are obsessed with satisfying their clients. The decision was made to launch the ad on a smaller scale this spring and to defer most of the ad spend to the fall. We believe this adjustment will make sure the REALTOR® brand remains present, but allows for a renewed impact later in the year.
You can re-watch the ads on our YouTube page.
You’ll also find several additional pieces of video content as we’ve created shorter commercials to complement our campaign on social media.
Please like and share the commercials and social videos to show home buyers and sellers the value of using a REALTOR®.