Personalized Videos for Your Listings Available on

It’s no secret: incorporating videos into your marketing plan can drastically increase your reach and create leads, especially in a virtual-first environment.

We’re testing a new pilot video feature in partnership with BlueRush Inc. that sends personalized videos for your listings directly to your email. For a limited time, you will receive an Area Highlights video for your new listings published on that you can use to supplement your listing marketing materials.

The personalized video will highlight the neighbourhood for your newly published listing—plus, REALTORS® can share the videos with clients and prospective home buyers via email and social media.

Area Highlight videos will feature key information such as neighbourhood demographics and surrounding school information.

“REALTORS® post hundreds of thousands of new listings every month. Incorporating this content into will allow them to communicate specific and personalized listing information using the highly engaging medium of personalized video,” said Patrick Pichette, CREA’s Vice President of “This new capability is part of our ongoing commitment to deliver value and innovation to our members.”

We already know visitors love video. Visitors who view videos and virtual tours on are 48% more likely to reach out to a REALTOR®.

And don’t forget to tell us what you think by sending your feedback right from your listing’s video page.