App Updates are Changing the Way Consumers Search for Homes

Creating the best, most user-driven mobile experience for consumers remains a top priority for our team. The mobile application is central to the experience for hundreds of thousands of consumers. Now, more than ever people are searching for real estate on their mobile devices and require an exceptional experience. According to the 2020 Insights Report, about 70% of users view listing content from their mobile device. So, it only makes sense that we continue to update the app’s user-experience to make browsing easier than ever.

As Canada’s No. 1 real estate platform, is an extremely important marketing tool for REALTORS®. In 2020, generated more than four million leads for REALTORS® in Canada.

The REALTOR® brand remains front and centre throughout the app to ensure consumers know the best next step in their buying or selling journey is to connect with a REALTOR®. Feature updates and app navigation efforts have been specifically designed to make searching properties easier than ever while on the go.

As always, users can share listings on social media, or with friends and family, directly through the app on their phone or tablet. So, your clients can use the app as a useful way to communicate their preferences, ask questions about current listings, and provide awareness of list-prices and neighbourhood insights for properties they’re drawn to.

PLUS: Check out the app updates for iOS 15 as promoted by Apple in their newest release.

Check out the updated app for yourself, and let your clients know we’ve made many of the changes they’ve been asking for.