REAL TIME Episode 25: The Role of in Modern Real Estate

On Episode 25 of REAL TIME, we’re joined by Patrick Pichette, Vice President of, and Andrew Jackson, Head of Business Development at the Canadian Real Estate Association (CREA). The pair discussed the evolution of listing sites, how has staked its claim as the No. 1 real estate platform in Canada, and how the platform has incorporated resources beyond listings, to help home buyers and sellers along their journeys.

Listing a home has come a long way from the days of consumers driving through neighbourhoods, looking for “for sale” signs. Now, REALTORS® have the option to use multimedia tools, like video and 3D tours, to help position listings for the greatest visibility; Pichette and Jackson told us just how much difference those and other attention-grabbing techniques can make to a listing’s appeal.

Unlike many similar platforms used outside of Canada, is owned by REALTORS®, for REALTORS®. Not only is it the most comprehensive single-source for new listings in Canada, but it’s also an excellent resource for home buyers and sellers. Pichette and Jackson explained the shift from focusing simply on “search” to including resources for “research”, encompassing a blog to help inform home buyers and sellers through their journey, social media channels, practical resources like a mortgage affordability calculator and, of course, a simple way to connect with REALTORS® across the country.

The brand has become synonymous with trust and credibility, and Pichette and Jackson described how effectively positioning the REALTOR® brand alongside these two characteristics can have a positive influence on consumer sentiment.

Listen to Episode 25 of REAL TIME to learn more about how will integrate itself into the growing real estate technology industry moving forward, what they anticipate its role will be, and what tools, technologies, and innovations can we expect in the future to enhance buying and selling real estate.

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For our bilingual listeners, check out Episode 9 of EN DIRECT, where we hear from executive coach and author Helen Antoniou, about “How to Make Your Business a Team Effort”.