Zahra Al-Harazi, who endured two civil wars to become one of Canada’s most influential business women, walks us through how she used the power of purpose to help achieve the life she desired for herself and her family.
On the latest episode of REAL TIME, Al-Harazi shares the practical insights she gained while developing and leveraging her purpose. She emphasizes the significance of clarity, and how your direction may evolve to meet your purpose over time. For Al-Harazi, purpose can not only bolster your reputation but also dispel misconceptions surrounding yourself or your business.
Drawing from her own journey, personally and professionally, Al-Harazi illustrates how to be authentic with your purpose and integrate it into every aspect of your business whether you’re a one-person team or member of a larger organization. Additionally, she shares how aligning your professional purpose with the needs of your team, your clients, and your other stakeholders, is what makes that purpose stand the test of time and scrutiny.
We walked through the process she follows when helping other businesses articulate their own purpose, including where to start and what to look for to ensure it has the desired effect and longevity. In the same vein, Al-Harazi defines the differences between a “mission statement” and a “purpose statement” to help point your efforts in a direction that feels genuinely united with your goals.
Whether your purpose is already defined or you’re still trying to discover it, this episode of REAL TIME is packed with valuable tips and insights. Watch or listen to this episode and others, wherever you find your podcasts, or at CREA.ca/podcast.
