Have you ever wondered what goes into the decision-making process when it comes to new REALTOR.ca products and services?
CREA’s Associate Director of REALTOR.ca, Justin Wah Kan was recently invited to lead a webinar about how REALTOR.ca stays the No. 1 real estate site in Canada. It was the first of a series of webinars hosted by Local Logic, a Montreal tech company that provides REALTOR.ca with neighbourhood and school information.
“We talked about the buyer journey and how our product team makes decisions. Our goal is to always create the best user experience for users so they become business opportunities or convert to meaningful leads for our members,” Wah Kan said, adding the team is constantly monitoring data from resources such as Google Analytics.
The 40-minute webinar also had a question and answer portion where REALTORS® from Canada and the United States were able to learn more about sold data, the importance of mobile (66% of REALTOR.ca visitors to the site are on a mobile device), how members can support REALTOR.ca and what sort of projects are on the horizon.
To view the webinar in its entirety, click here. Please note, it’s only available in English.
