Thanks to search engines like Google and the power of voice assistants, savvy, on-demand consumers expect information in the moment they need it.
Earlier this year, we added REALTOR.ca Local Insights to all REALTOR.ca listings. Since then, we have seen its positive impact in generating up to three times more leads for REALTORS®.
We have now taken this feature a step further and enhanced the user experience on the map page. With this latest feature, visitors can now discover listings in locations that best match their desired lifestyle needs in the form of a heat map.
Benefits to REALTORS®:
- More leads—Visitors are more likely to convert into a lead when they interact with neighbourhood data on REALTOR.ca listings, with school information being at least five times more popular than all other insights.
- More educated visitors—Consumers are better prepared for the evaluation of options presented by a REALTOR®.
- More research—REALTORS® can use the tool to research and educate clients about locations that may be a good fit.
REALTOR.ca is owned by REALTORS®. Delivering a website that works for you is our top priority. Stay tuned for more enhancements to Local Insights in the upcoming months.
