REAL TIME Podcast: “Disruption”: Corporate Jargon or Business Strategy?

Innovation is crucial for businesses to stay relevant and grow in today’s ever-changing landscape. However, many business owners are held back by fear. Fear of failure, fear of the unknown, and fear of disrupting the status quo can prevent companies from exploring new, more disruptive business models. With the rapid pace of technological advancements and the recent economic disruptions caused by the pandemic, business owners can no longer afford to let fear hold them back.

On the latest episode of REAL TIME–recorded live during the Canadian Real Estate Association’s (CREA) Leadership Summit—host Erin Davis, spoke with Lital Marom, a globally recognized thought leader, entrepreneur, engineer, and innovation visionary. We discussed how organizations can reimagine themselves through mindset shifts, the power of data, exploring new business models, and more.

Lital explained how important it can be to re-evaluate your business strategy and operations, even when the current model seems to be working for you and your clients. She highlighted how challenging yourself to think differently, being open to constructive feedback, and constantly seeking new ways to exceed your client’s needs, can not only help your business survive but thrive in today’s fast-paced economy.

Additionally, Lital told us how in this reimagining process you need to consider your clients’ journeys. Using other tech icons as her examples, Lital explained how single-product or service-based businesses improved their user experience, and added new touchpoints, to evolve and engrain themselves into the consumer journey in a more meaningful, and comprehensive way.

Learn how to break free from the fear holding you back, so you can try new things, build your business, and provide better service to your clients, on this special live episode of REAL TIME. Listen anywhere you get your podcasts, or at

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